Whilst I might not listen to as much glam/hair/sleaze metal (use which ever term you are comfortable with) as I used to, I still have a certain soft spot for the genre due to its importance in my musical development during my teenage years. I rarely listen to bands like Mötley Crüe and Poison these days, but I still enjoy their albums when I do decide to put them on - and I have lots of good memories associated with hair metal and all things adjacent. As such, last year I went to a mini festival in London called the Mayhem Rock Festival - a touring hair metal festival that took place in London, Nottingham, and Wakefield. It happened again this year, although only in Nottingham this time, and it plans to return to Nottingham next year with a much-expanded two-day format, but for various reasons I did not go this year - and I probably will not go next year, either. The reason for that is more down to the fact that there are likely to be much better things to use my annual leave on, as opposed to my enjoyment of last year's event - as I enjoyed the inaugural festival. It was great seeing Crashdïet live for the first time in six years - and it was also great to see Crazy Lixx live for the first time. The festival had a triple-headline arrangement, plus two opening bands, with each headliner topping one of the three stops on the tour. Crashdïet were the headline act in London, whilst Crazy Lixx put on the strongest show in my opinion - but perhaps the band that received the biggest reception were The Cruel Intentions, a band that I had not heard of before buying a ticket for the show. I had become a fan by the time the show rolled around, though, and enjoyed their set quite a lot - but they were a new discovery at the time. Like all of the other bands on the bill, The Cruel Intentions are Swedish - which is where all the best hair metal released over the past 20 or so years has come from. Some Swedes must think that they still live in the 1980s, but some of the Swedish bands are releasing material that is up there in quality with the classics from that decade - and I have enjoyed quite a lot of it over the years. When I started to get into The Cruel Intentions, though, I realised that I was partially aware of the band's frontman Lizzy DeVine. This is because, when I was in my hair metal phase, some of my fellow hair metal-loving peers enjoyed another Swedish band called Vains of Jenna - which DeVine fronted at the time. I never got into Vains of Jenna, so I should probably catch up on them at some point - but the band has not existed since 2012 and DeVine actually left in 2010. DeVine formed The Cruel Intentions in 2015, and the four-piece play a pretty abrasive and punky brand of hair metal. They are an energetic and pretty straight forward band. There is nothing complicated about their sound, with DeVine's rasping and punky voice driving everything whilst tough riffing, slightly poppy choruses, and a hard-driving rhythm section keep the short songs ticking. Hair metal fans will have heard it all before, but there is something infectious and enjoyable about The Cruel Intentions' carefree attitude - and all of the songs played live by the band last year really came alive on stage. Prior to last month, the band had released two studio albums: 2018's No Sign of Relief and 2022's Venomous Anonymous; both of which I listened to a lot in the lead-up to last year's show. They might not be the most prolific band, but what they have put out is strong - and album number three was released last month in the form of All Hail Hypocrisy. Like their previous album, All Hail Hypocrisy was produced by Erik Mårtensson (Eclipse; W.E.T.; Nordic Union) - who also contributed some additional instrumentation throughout. The band's line-up since the start join DeVine here again, too, with guitarist Kristian Solhaug, bassist Mats Wernerson, and drummer Robin Nilsson making up a tight, potent unit.
There are 11 songs here and the album is around 35 minutes long. Nothing lasts very long at all, then, so it is an album that essentially can be put on and enjoyed anytime. There is nothing pretentious and even significantly varied about what The Cruel Intentions do - but their overall sound and attitude does a lot of the talking, alongside some pretty anthemic choruses. Album opener Beating in My Chest is very typical of what follows throughout the album, then, with some effects-heavy guitars soon giving way to a drum roll - which is followed by a snappy power chord riff. Mårtensson's production approach here is a bit less polished than it usually is, but the mix is still very clear - and the guitar tones throughout are excellent, with Wernerson's bass high in the mix. The verses are fast-paced and punky, with understated guitar chugging and a pulsing bassline, whilst the chorus feels a bit more involved with subtle guitar leads beneath DeVine's throaty vocals and a slightly busier riff. The punkier end of bands like Skid Row is certainly referenced here, although DeVine's voice is rougher overall - whilst a later guitar solo is surprisingly shreddy and less bluesy than one might imagine. The album gets off to a fine start - and the quality largely continues throughout. Living Out of Line slows the pace down somewhat, instead going for a groovier approach. A pulsing, bluesy main riff sets a strong groove early on, whilst the verses feel much more stripped back than is typical - thanks to some lone guitar leads and a swinging drum beat behind DeVine's vocals. Later verses feel a bit bigger, but there less of a chugging overall approach this time - with more of a less-is-more guitar sound that is more lead-based and less crunchy. This changes somewhat during the chorus, though, which is more typical of the band's core sound with some shout-along vocal melodies and a punchier overall sound. Guitar leads and much more precise solo are also included, upping the overall melodic approach and reining in some of the punk. The album's title track follows, with some spiky initial guitar rhythms and drum hits soon overlaid by some guitar leads - somewhat mixing the sounds of the two previous songs. In fact, the rest of the song also follows this pattern, with a bit more of a stripped back verse approach with prominent bass playing and some gang vocal accents - whilst the chorus is more energetic and perhaps one of the album's most anthemic moments overall. It really harks back to the 1980s thanks to its shout-along melodies and swinging overall approach - and it is one of those choruses that gets stuck in the brain from the off. A fairly lengthy guitar solo follows, too, and the track overall feels a bit more involved than some of the others - despite remaining pretty basic arrangement-wise. Triple Threat picks the pace back up, and returns to the hard-hitting vibe of the album's opening cut. The main riffing feels pretty furious, as is the later chorus which reminds me somewhat of fellow Swedes Hardcore Superstar, but the verses are a little more cultures thanks to a somewhat grooving drum approach and some tasty little guitar riffs and melodies that break up the vocal lines. There is a fait bit going on here arrangement-wise, then, despite the overall simplicity remaining - which is evident when a pretty metallic bridge section later takes over before a wah-drenched guitar solo.
Wasteland slows the pace down, with acoustic guitars dominating early on - over which DeVine starts to sing in a very organic and rasping manner. I really like DeVine as a singer, but I am not sure he suits acoustic-based songs all that well - although there are some fairly tight vocal harmonies thrown in later as the first chorus approaches. I would not exactly call the song a ballad, as the main acoustic guitar pattern is quite staccato and upbeat, but it certainly feels much more light-hearted than anything else on the album up to this point - with subtle percussion the only thing that really backs the vocals and acoustic guitars. An acoustic guitar solo is thrown in later, under which some wordless vocal melodies add depth, but really this song is all about the acoustic guitar base and DeVine's still-snarling vocal approach. It is likely one of my least favourite cuts here, as I just prefer the band rocking out, but it is certainly not a bad song - and it is interesting to hear something like this from The Cruel Intentions. When Eden Burn returns to something much more typical, with plenty of big snare hits early on as some simple riffing and busy bass playing heralds another pretty mid-paced hard rocker. Despite being mid-paced, there is certainly a strong energy created throughout. The staccato drumming early on helps, whilst the bass playing during the slightly smoother verses is also pretty energetic. There is a slight AOR edge to the track, then, especially during the later chorus which retains a smoothness and includes some poppier vocal melodies and harmonies - but overall the band's core sound remains, and there is another big riff later on that really reminds me of Hardcore Superstar. It is a hooky and memorable track that has become a bit of a favourite over my multiple listens to the album so far. Picking up the pace quite considerably, Pseudo Genius returns to a much punkier sound. The opening guitar riffing and shout-along wordless vocal sections are some of the paciest moments on the album - with the vocal melodies adding a slightly folk punk edge to the track. The verses are not quite this fast, but there is still a strong overall sense of pace to them - whilst the chorus ups the pace again, also going for a bit of a shout-along approach that fits in nicely with the punky vibe of the song. A pretty melodic guitar solo is surprisingly poppy in its approach - but perhaps this is a song that belongs to Nilsson thanks to some really intense and pretty busy drumming. Bad Addiction is still a pretty fast song, but it reins in the much faster pace of the previous number to instead just go for something energetic and hard rocking - even if the later chorus remains pretty hard-hitting. Call-and-response vocals during the verses give the song a bit of a different feel, and reaffirms the band's punk side, whilst the chorus feels poppy and accessible despite its pace. There are some guitar breaks here, too, that feature riffing which feels a bit more involved compared to the band's usual bluesy or punky approaches - meaning that the song feels, at times, a little different from the norm. It very much fits in nicely with the album's core sound, though, and some of the shout-along vocals during both the verses and the chorus are extremely memorable.
Porridge Head, despite some spiky riffing early on, actually is another number that approaches a smoother overall sound. This is certainly no shiny pop, but there is a poppier approach taken - with some occasionally more sugary backing vocals and less of an abrasive guitar tone. Many of the original hair metal bands spoke of how much an influence Cheap Trick were on their songwriting - and this is one of those hair metal anthems that certainly owes a little to bands like Cheap Trick. There are pop hooks here and a smoother overall approach guitar-wise - with a good mix of crunchier riffs and more melodic sections. The guitar solo is well-phrased and similarly melodic, too, and the smoother vibe has made the song a bit of a sleeper hit for me - and I enjoy it more with each listen. Cowbell and juddering riffing then introduces Watcha Gonna Do, a song that moves back and forth between bigger riffing and a slightly more atmospheric approach. It is certainly no ballad, something which I do not think that the band really do, but the verses are a bit different to the norm, with ringing clean guitar chords and less of a chugging overall sound - despite a rhythm guitar presence still notable. There is a bit of a depth to the verses, then, even if the main chorus is very typical of the band's core sound - and the cowbell often returns throughout to add that classic hair metal percussive groove. More shout-along melodies and another pretty memorable guitar solo make the song one that sticks in the brain - whilst the slightly different verse approach allows for an overall vibe shift for a brief period. The album then comes to a close with Cashed Out, and song that returns to the band's core sound all the way through. Whilst not hugely fast, it remains an energetic number - with both hair metal and punk sides that are evident from the off. Sing-a-long wordless vocal melodies turn the clock back to the 1980s, whilst chopping guitar rhythms and another driving bassline keep the verses ticking. There is something infectious about the guitar melodies during the verses - whilst the chorus is a proper energy-fest with harder-driving riffing and big backing vocals to make the hooks sound huge. The guitar solo takes a bit of a different approach overall, too, with a much busier and technical approach which allows Solhaug to express himself a little more than usual. The song ensures that the album ends on a high, showcasing the band's core sound nicely, showing that the similar and enjoyable previous albums were not one-off efforts. The Cruel Intentions are not the sort of band that I tend to listen to all that often these days, but I have enjoyed listening to them over the past year or so - and All Hail Hypocrisy is similar in style and quality to what came before. This album does little to truly shake up the formula, despite some variety here, but those who love gritty and punky hair metal will find plenty to enjoy here - and the album's short length means that there are no truly weak cuts here. The album flies by - and it is one that I can see myself periodically enjoying when I need something a bit more straight forward.
The album was released on 29th May 2026 via Indie Recordings. Below is the band's promotional video for Beating in My Chest.